The golf industry is not growing and it's not for lack of marketing. It's lack of introducing new players in a way that makes them want to come back.
I'll try to answer my own questions about what can be done.
Golf Courses have a vested interest and most are struggling for greens fees and member enrollment. So rather than cater to the average public golfer or member, they go for the bigger payoffs of corporate outings and special events. The alternative is to attract high volume daily fee players with special incentives on discounted rates plus food, drink, etc. More of a survival than high margin tactic. How many of these courses cater to new, beginning golfers by providing free seminars on the fundamentals of playing tee to green, etiquette, equipment, and set the right expectations for personal growth? How many provide a for-fee seminar with custom clubs for little to no profit just to get a beginner started on the right track? The Club Pro has the responsibility here. The beginning golfer has a great time and guess what? A repeat customer for a long time.
Golf Teachers have a vested interest. There is nothing wrong with starting a program for beginning golfers that teach basic mechanics and basic playing. There are ways to take a group of beginners and introduce them to playing. Take an entire group out for 9 holes and show them the way to keep pace. Teach a Community College or University Extension Course and include custom clubs as part of the fee. Have a special event at your equipment store for beginners and give them a seminar on how to play a course, then take them all out!
The Equipment Industry has a vested interest. They are doing everything they can to make equipment forgiving. But I doubt they are making the numbers they would like to make.
The Media has a vested interest. Unfortunately they do nothing to guide beginners on the right path from a mechanics or playing perspective.
The PGA has a vested interest and has the primary responsibility for creating ease of entry to the game. They have failed according to the numbers.
So it's safe to say that the industry is not growing and there are many that would like to see growth, not stagnation. It begins with correct instruction on and off the course. It would be great to see more on-course fundamentals taught for the raw beginner. A lifetime of enjoyment begins there. How many of us introduce our friends to golf this way? I believe experienced golfers, teaching pros, and club pros need to do more in this area. Those that are should be highly commended and supported.
Grab a beginner and take them out next week! Introduce someone new to the game.
My friend referenced in this thread is Barbara Puett, Author of Golf Etiquette and The Womans Guide to Golf. She studied directly under Harvey Penick and teaches with Chuck Cook at the Barton Creek Resort. Both of her books have had staying power on the shelves of major retailers over the years which is the true measure of a books success. One of her primary mantra's is "Pace of Play".
She also teaches beginners class on Golf at the University of Texas in Austin and holds numerous group seminars all over the country for Women and beginning golfers.
She is a true ambassador for the industry and she has greatly influenced my thoughts about beginning golfers. I'll see if I can get her to post some thoughts here. In return I gave her some dowels with instructions on how to teach with them.
However, I disagree. I don’t think that the golf industry is in any danger. This is a big country-world and some places may not be doing as well as others and in some places better.
I think that the golf industry (manufacturing) is creative and can re-invent itself if and when needed.
When you talk about teachers and golf courses, I get the impression that you have mistakenly placed them all in the same category. I’ve met some caring teachers (even if not knowledgeable) and I’ve played at well managed and profitable golf courses. But, alas, they are the minority. However, that is not the Sports fault. Poor management is everywhere. People take lessons from poor teachers, and they may quit the teacher, but they don’t quit golf. It may only be the world that I live in, but I haven’t met an ex-golfer in many years.
Clinics are cool. You can take a horse to water but you can’t make him drink. Some will continue, some will not. The high-schools in my area of the country have Soccer as a team sport, but I don’t see any thirty-something’s playing in the park down the street on weekends, or taking Wednesday off to play Soccer because they just can’t wait to run hard for an hour or two.
I suppose, but I can only speak for myself, that if something is popular, then people will live with a little discomfort to get it. When I see practice ranges full of people, with bleeding hands, continuing to try, not giving up, even during the weeks, months, and years that they don’t improve, then I think the sport is POPULAR.
Private country clubs are not growing (not including Florida). The state of health of the private country club is poor. Most of these have a serious problem, and all of the members, boards of directors and Head pro can’t seem to solve.
I’ll tell you what I think the problem is. STAGNATION. The Private Clubs, head Pro’s, are stagnant. They have been spoon feed for so long that they forgot how to hunt. They have no new ideas, no effort. They have no want. No desire. They don’t care. They would rather crouch in their bars, hide behind doors, pretend that they don’t have a problem, etc, so long as they don’t have to go out in public and market their product. They are placeholders. There needs to be a culling. Maybe the do-nothing teachers and do-nothing golf courses will quit, and make room for aspiring individuals to take their place.
Compare some of the people on this site to others in the industry. There aren’t many people out there like the people in here. I’ve read more about golf than all the Head pros at all three Private Country Clubs I belong to. Each club has a dozen Tournaments per year run mostly by the assistant pros. At two of the clubs, ask the Head pro to do something and you get a look of disbelief. Of the three clubs, guess which one is doing best? Guess which one earns more money?
Golf is many industries. The manufacturers have done a great job. Course management and Teaching is another story all together. The media; are you kidding? They can’t count their money, it’s too much. The PGA, now I know you’re kidding.
Not shook up at all Daryl. I think we are saying the same things. Mine at a macro-level and your examples at a micro-level. It's pretty hard to be specific when discussing the behaviors of 25M to 30M people in a segment. My point is that number hasn't moved significantly in nearly 20 years and according to Barbara, last year saw negative growth. More people left the game than joined. This to me is shocking.
Even 2-5% real growth year to year after factoring population increase would be enemic by most standards, but in the golf industry it would be a boom.
I think it may be a natural progression, or cycle. Boatloads of people took up golf after Woods came on the scene. It would seem normal for a lot of those people to quit after a couple of years thinking "This game aint for me." I think golf is currently on the "down" part of the cycle.
Kind of like Elliott Wave applied to golf, five waves up, three waves down. A bull cycle followed by a bear cycle.
It would seem normal for a lot of those people to quit after a couple of years thinking "This game aint for me."
That is the crux of the question.
Why is it "normal" for people to leave?
Would vast improvements in instruction and instructor accountability prevent this and thereby grow the industry?
That is the crux of the question.
Why is it "normal" for people to leave?
Would vast improvements in instruction and instructor accountability prevent this and thereby grow the industry?
The game is difficult and expensive with a legacy of exclusion.
Note the chart posted tracked the economic trends as a whole. When people have the money, they play, they take lessons and they join clubs.
When they don't, the trends go down.
And to think, our national debt ceiling was just raised by Congress and is now 9 trillion $$$$$$$.
Being in debt doesn't lend itself to playing games. Before long, it's GAME OVER.
To everything, there is a balance.
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I think it's all about economics. The game is hard but that's what makes it so great.
EVERYTHING about golf costs way too much. Period. But if there are enough morons out there that'll pay $400 for a driver (one stinkin' club) whachugonnadu?
Are we looking at the same chart? Looks to me like the total number of golfers has gone from about 26M to 28M, less than a 10% increase. Worse yet, the number of Core golfers is stagnant.
Linear Mode
