Try putting a couple tablespoons of whatever you used to season the chicken into the beer can before you setup the chicken tripod.
Vernors, 7up, Coke...all good, but this is the best recipe for beer can chicken I've read.
1 whole chicken
your favorite barbecue rub
1 six pack of beer - 1 can for the chicken (actually, you can drink about 1/2 of this can while you're getting everything setup), 4 cans to drink while the chicken is cooking, and one more to drink with dinner. WARNING! Bucket, do not drink the other 1/2 can of beer that the chicken was perched on during cooking!
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