[Trig]

A lot of people make money selling 'distance' and the ball is a big part of that. A revenue stream that ends for all but one company when the 'standard' ball is finally decided upon.

Far better to teach great swings, the long term answer to more people playing golf well.

One argument is the pros will get a shorter ball and the rest of us could keep going with ball technology. But I've seen many manufacturers say, "people want to play what the pros play". So, clearly they are worried about losing revenue.

I believe the USGA has several of the ball companies designing a ball that goes 10% less. They are not saying what they plan to do with this study. Dialing the ball back is pretty easy to do, technology wise.