First, we use the same shoe company. That's where the similarities end. It's Els if you didn't recognize the legs.
Loading and the #3 pressure point:
Hitter has a Fixed Lag Pressure Point (10-11-0-3), and Swingers have a Rotating Lag Pressure Point.
I think you can clearly see in the picture that Els is Loading the top of the shaft, as the entire shaft is laying on the knuckle. And, I'm Loading the back of the shaft, as the shaft and left arm look to be laying in the first joint. He takes a 5 Iron to End, and I'm taking a Driver to Top.
I've drawn the arrow to ask, where would I feel the Load?