I went to this old golf joint the other dude. . . old skool . . . and the old fart that ran the place had this piece of card board that he had put a matrix on . . . Loft Lies and Lengths from 3 different eras to current . . .
This known as the Vanishing Loft Disease. Your brand new 5 iron has the same loft as the club they stamped with a #3 in the 60's and #4 in the 70's...Still think you need a 1 iron in your bag???
And they continue to do it as long as the consumer remains uninformed. Gotta make a buck.
The average length driver on the PGA Tour in 2004-2005 was 44.5 inches. The average club length sold to the average consumer is 45 inches. The average loft of driver on the PGA Tour at the 2006 AT&T Pebble Beach Pro-Am was 9.2 degrees, conversely their amateur counterparts had an average loft of 9.4 (the majority of which were over a 12 handicap).